Men

You are a man, and that means certain things. It means that when you feel uncomfortable, you do not whine about it and you do not talk about it. If your back is sore, you ignore that and hope it goes away. If your feet ache you might try to stay off of them but you don't let anyone know about it and you certainly don't seek a remedy. Sure, there is a lot of stress that builds up in your life but you know you can get rid of it with a week or so of vacation each year, plus those weekends during fishing season. This is, of course, the mentality that worked for generations of healthy men before you, right?

Wrong! In fact, there is probably nothing that has been more detrimental to overall male health over the centuries than the perception of what exactly being a man means. Men suffer from many of the same afflictions as women; they are uncomfortable with their appearances, they feel the aches and pains of stress, the work day, whether it's an office job as a mortgage lender on Bay Street or building new Burlington, Ontario real estate, and the family nights take their toll on bodies and sanity. The difference between the two sexes has always been that men feel they have to hide their "inadequacies" as they might be a sign of weakness. All this bottling up has proven to shorten the life span of men during every age. We think it is time for men to lighten up and face the fact that they could use some relaxation, too.

It seems as though we are not alone in that thinking, either. According to a recent study, male visitors to spas have been increasing in recent years. In fact, in 2007, estimates stated that about 30% of visitors to day spas around North America were male, a number that is astonishing when one thinks about how many men actually talk about their spa experience.

For most men, the problem that keeps them from embracing the spa goes beyond an inability to acknowledge their need to relax. Even in today's supposedly enlightened world, it seems as though guys can't get a break. After all, no one really wants to be labelled a "metrosexual"; the term just seems derogatory. For that reason, many men refuse to discuss their spa visits.

Reaching out to men and making them comfortable with visiting spas has been a major focus of the industry in recent years and it is a trend that is likely to continue. Although there are strong stereotypes that remain in place and keep many men from embracing the spa, owners recognize that male visitors can benefit from a visit and are seeking to demonstrate that to this largely untapped market.

On this site, we are all about encouraging men to visit a Toronto day spa close to them. It works for guys in the same way it works for girls; you will feel more relaxed, you will appreciate the pampering, and at the end of the day most spa treatments will improve your overall health. The articles in this section are going to take a look at the different ways in which day spas are making their businesses more appealing to a male clientele, and the treatments that men find benefit them the most.